I'm Catherine Cungwanara, an undergraduate student at BINUS University, majoring in Visual Communication Design – New Media, based in Jakarta, Indonesia. I'm passionate about design, specializing in packaging design, brand identity, editorial design, and poster design. As a highly motivated and detail-oriented student, with a strong foundation in graphic design, I contribute to projects that seamlessly blend aesthetics and functionality. Take a moment to view my website, where you’ll find my creative journey, hope you enjoy exploring as much as I enjoyed creating it.
Brand identity is the first impression that speaks volumes. I create unique, consistent, and memorable visual identities that help your brand stand out and connect emotionally with your audience.
WALHI (Wahana Lingkungan Hidup Indonesia) is the largest and oldest environmental NGO in Indonesia. For this project, I had the opportunity to rebrand WALHI's logo, giving it a cleaner, more minimalist look while still maintaining its environmental essence. This is reflected in the choice of font, the inclusion of leaf elements, and the use of natural colors. Along with the logo redesign, I also created a stationery kit that includes business cards, letterheads, and envelopes, all designed to align with the new branding.
Good Waffle is a small business (UMKM) that sells waffle snacks. For this project, I was tasked with rebranding their logo. The new logo has a cleaner, more minimalist look compared to the old one, but still retains the desired tone and manner: friendly, energetic, and innovative. I chose a sans serif font that gives off a playful vibe, with the word "Good" representing the waffle. A smile element under the "Good" text adds a positive emotion, connecting it to the joyful experience of enjoying a waffle.
Packaging design is more than just protection, it's an opportunity to tell a brand story. I create eye-catching, functional, and sustainable packaging that enhances your product's appeal and strengthens your brand's presence.
For this project, Binus University collaborated with several small brands (UMKM), and I was assigned to rebrand the packaging for Elsano, a healthy dessert brand that incorporates moringa as a superfood. For the packaging, I wanted to highlight the visual identity of moringa, which is closely associated with the color green. The design includes natural elements, like moringa leaves, and features a soft gradient background to reflect the gentle, smooth texture of the tofu desserts Elsano offers. The design is kept minimal, with thoughtful white space and a balanced typography approach—serif fonts for the title to give a luxurious feel, paired with sans serif fonts to keep it modern and clean.
For this project, I redesigned the packaging for the fashion brand Eiger. I created two packaging designs—one for clothing and one for beanies. The packaging structure includes a handle to reflect the comfortable tone and manner of the brand. The design features illustrations that evoke a sense of adventure, aligning with Eiger’s outdoor spirit. For the color palette, I kept Eiger’s signature orange while adding green to represent nature, creating a balance that stays true to the brand's identity.
A well-edited poster speaks louder than words. I specialize in transforming your concepts into stunning visuals that capture attention, convey your message clearly, and leave a lasting impression.
This Poster Advertisement is an independent assignment with a food theme. The assignment required the manipulation of a photo to create an eye-catching advertisement poster. The design features the yogurt drink as the central focus, set against a backdrop of a sunny meadow. A splash of milk flows like a slide, adding a refreshing element to the composition, while edited cows appear with a milk splash effect. Additionally, several strawberries are included as supporting elements, enhancing the overall visual appeal of the poster.
This poster is an individual assignment that represents personal expression. I chose my favorite drink, coffee, specifically latte. The illustration of a hot latte as the main focus of this poster. It also features typography with a clearhierarchy, including a headline, subhead, and body copy. The color palette is dominated with the iconic color of coffee. This Coffee Poster effectively communicates my personal expression while showcasing my skills in visual communication.
Editorial editing elevates your booklet or brochure by refining content and design to ensure clarity, flow, and visual appeal. Craft professional layouts that engage readers and communicate your message effectively.
This portfolio, designed as a brochure, is an individual assignment for Illustration Design. It showcases the assignments I've completed in this course. The brochure features a portrait illustration of myself on the cover and is designed as a trifold. There are cutouts at the top of the first and third folds, allowing the brochure to come together seamlessly when folded. Inside, you'll find my profile and it wraps up with my contact information.
This portfolio, presented in booklet form, is an individual assignment for Visual Communication Design 2 course. It showcases various works, blending elements from my hometown with Western art styles. The design merges Betawi culture with the distinct characteristics of Art Deco. The portfolio itself is made up of card sheets, with each card having two sides—one displaying the artwork and the other providing an explanation.
Social Media
Social media editing is key to creating engaging, shareable content. Transform your visuals and copy into eye-catching posts that resonate with your audience and enhance your brand’s online presence
Arah Kopi X TFISC
Details
Upcoming Events TFISC
Details
ARAH KOPI X TFISC
This advertisement design project was created for the promotional needs of TFISC in collaboration with Arah Coffee, consist of Instagram Story and Instagram Feed.The design aimed to present a profes- sional, minimalist, and fresh look, while staying true to TFISC's core brand identity and moodboard. In ad- dition to designing the layout, I also enhanced the photos of the beverages by adjusting highlights and shadows to increase contrast, ensuring the images stand out and blend well with the overall design.
UPCOMING EVENTS TFISC'S IG STORY
TFI Student Community (TFISC) is a student organization at BINUS University that focuses on social engagement. I currently as a staff of Creative Design Division at TFISC. One of my monthly projects is designing the Upcoming Events Instagram Stories post. This design includes a cover and a list of the programs planned for the month. It follows the color palette and visual identity of TFISC, also features simple animations to make it more engaging.